The ageless wonder Madhuri Dixit is now UNICEF's Celebrity Advocate for Child Rights' She Has not only been supporting UNICEF in the area of child rights over the last one year, but has also done some key public service announcements for child protection, including messages on prevention of child labour and child trafficking. These have been used extensively as inter-personal communication materials for communities across India. Madhuri, who has spent time in : understanding the: various dimensions  of the CRC (Convention on the Rights of the Child), is a firm believer that every right - .survival, development, protection and participation of every child and should be realized with equity. As a supporter, :she has joined . a: distinguished list of well-known and respected personalities, who serve on behalf of the 'world's children and have also brought enormous credibility and energy to the important task of communicating to the broad public about the importance of child rights and on the vision and values which guide UNICEF's work for children. Through her work with UNICEF, Madhuri will reiterate that every stage in the life cycle of every child is critical and needs utmost attention. Over the years, she has garnered appeal not just an entertainer but as a genuine humanitarian. Through her art she has stood for key issues impacting the lives of women. In the coming years, UNICEF will work closely with her to. visit UNICEF-supported programs across the country, advocating on behalf of UNICEF, meeting with high level government Officials 'and seeking their participation in fundraising and